Updates from Affiliated Companies

Oct 22, 2019
Free-to-air coverage for ISU in NOS agreement

Zug, Switzerland – Infront, a Wanda Sports Group company, has sold the media rights to the main International Skating Union (ISU) competitions to public broadcaster NOS in the Netherlands until and including seasons 2022/23.

Oct 18, 2019
SPFL extends media rights partnership with Infront

Glasgow, Scotland / Zug, Switzerland – The Scottish Professional Football League (SPFL) has extended its partnership with Infront, a Wanda Sports Group company, as its exclusive media rights partner for its four leagues and two cup competitions in a new five-year agreement.

The extension – which comes a year after the initial partnership announcement – covers the international media rights for the SPFL Ladbrokes Premiership, SPFL Ladbrokes Championship, SPFL Ladbrokes League One & Two, as well as the Tunnock's Caramel Wafer Cup and Betfred Cup.

Oct 12, 2019
Germans Top the Podium at the 2019 Vega IRONMAN World Championship

After last year’s record-friendly race, the 2019 Vega IRONMAN World Championship once again delivered the kind of conditions it’s known for. On a day featuring high winds and humidity, the 41st running of the pinnacle race in the IRONMAN series saw the return of Germany’s Jan Frodeno and an unexpected upset in the women’s race.

Sep 26, 2019
IIHF extends media and marketing partnership with Infront

Rome, Italy – The International Ice Hockey Federation (IIHF) has extended its media and marketing partnership with Infront, a Wanda Sports Group company, until 2033. The appointment of Infront as the IIHF’s marketing partner for the IIHF Ice Hockey World Championship as well as the two Division I tournaments (Group A and B) from 2024 to 2033, has been unanimously ratified by the delegates of the IIHF Congress in Rome today.

Sep 25, 2019
Iaaf Announces Wanda Group In Landmark Title Sponsorship Of Diamond League

Chinese multinational conglomerate Wanda Group will become the title partner of the Diamond League for ten years from 2020 in a milestone agreement that will secure the future of the high-profile global series, Diamond League chairman and IAAF President Sebastian Coe announced at the IAAF Congress in Doha today.

Wanda Group, and its world-leading sports division, Wanda Sports Group, is committed to playing a key role in the high-quality development of the Chinese sporting industry. This long-term strategic collaboration between Wanda Group and IAAF not only represents a great new sporting asset for the Wanda Sports Group, but also promotes the development of Chinese athletics.

Aug 31, 2019
FIBA and Wanda Group signs landmark strategic partnership agreement

BEIJING (China) - On the day of tip-off of the FIBA Basketball World Cup 2019, FIBA, the world governing body of basketball, and Wanda Group have signed a strategic partnership agreement.  Wanda will continue as a global partner for the next 12 years, covering the next three World Cup cycles.  This global partnership will extend the agreement, which was first signed in 2016, until 2031.

Today’s signing ceremony, which took place at the Wanda Vista in Beijing was attended by Wanda Chairman, Wang Jianlin, FIBA Secretary General, Andreas Zagklis accompanied by both FIBA’s outgoing President Horacio Muratore and newly elected President Hamane Niang.

Aug 07, 2019
FIBA Officials and International Basketball Star Stephon Marbury Attend FIBA World Cup Trophy Danzhai Exhibition

On Aug. 2, 2019, FIBA officials brought FIBA Basketball World Cup Trophy to Danzhai, a county in China’s Guizhou Province. International basketball star Stephon Marbury also came to show his support. The trophy was on display for a day at Danzhai Wanda Village.

The trophy was unveiled jointly by 36 little champions, Mr. Burton Shipley, President of FIBA Oceania and Chairman of the Coordination Committee of the 2019 FIBA Basketball World Cup, Mr. Xu Minfeng, Vice President of Chinese Basketball Association and Stephon Marbury, former NBA basketball star. Officials of Danzhai county, leaders of Wanda Group and other shortlisted little champions also attended the unveiling ceremony.

Aug 05, 2019
Infront lands Lidl as official sponsor of Men's EHF EURO 2020

Zug, Switzerland – The international retailer Lidl will be an official sponsor of the Men's EHF EURO 2020 in an agreement brokered by the European Handball Federation's (EHF) media and marketing partner Infront.

As exclusive Official Fresh Food Partner of the event, Lidl will show one of its core competencies by supporting the event with qualitative fresh food and water for players, representatives, referees and volunteers in order to raise awareness about the importance of exercise and health-conscious nutrition.

Jul 31, 2019
Infront secures global coverage for Audi Cup 2019

Zug, Switzerland – Infront, as the exclusive media and marketing partner of the Audi Cup 2019, has secured global coverage for the popular pre-season tournament in more than 200 countries and territories and signed a number of sponsorship agreements with bet-at-home.com, BAUHAUS, engelbert strauss, Betano and WOLF.

The Audi Cup kicked off the European 2019/20 football season at the Allianz Arena in Munich yesterday and will see three time winners FC Bayern München vs. Tottenham Hotspur in today's final at 8:30 pm CET.

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